Earlier this year, I was on the hunt for new white towels. I read many articles like this one, this one, and this one, but couldn’t quite figure out which one to get. To help narrow down the options for others, here are my thoughts on some of the most recommended towels (Note: The prices are for the bath sheet version):
These towels were described as “super luxe” by Good Housekeeping. Although they supposedly feel “lovely even after multiple washes,” I had these towels and hated them. I do not understand why they consistently receive good reviews. They were fine for a year or two, but after that, they lost their softness and faded significantly. (I bought these in a light blue color. They look like a dirty white now). We now use these as dog towels. (Whatever you do, don’t purchase the organic version. I purchased these for my bay house and found them to be the least absorbent towels I’ve ever purchased.) Is it just me? Am I washing them wrong or something?
Frette Superb Bath Sheets ($190)
I purchased these towels several years ago when they went on sale on RueLaLa. Yes, they are nice, but they didn’t have that luxury feel I expected. They also weren’t very absorbent until they had been washed at least ten times. (My husband refused to use them at first.) When you’re paying this much for a towel, you expect to be able to use it right away. They are definitely not worth the high price tag.
I love Pottery Barn’s beach towels. They feel so luxurious and are definitely my favorite beach towels I’ve ever purchased. I have no doubt that the Pottery Barn towels are just as nice. As the lowest priced towels on my list, they are also a good buy.
This towel has received a lot of great reviews. Although I haven’t tried it myself, this towel was my second choice. I almost purchased it, but decided to go with . . .
Coyuchi Air Weight Bath Collection Towels (Normally $58; on sale for $46.40)
I love these towels from Coyuchi. They are 100% organic cotton and made to dry quickly. They are super light, absorbent, and look and feel great. I am so glad that I bought these and am also glad that I discovered Coyuchi in the process. I had never heard of the company before my towel search, but love their philosophy and their products. (Disclosure: I love Coyuchi so much that I became an affiliate. I will receive a small commission if you make a purchase after clicking on the above link).